The Who What Wear UK Spring Report 2025 Is Here!
Briefly

Poppy joined Who What Wear UK as managing editor in 2022, bringing with her a diverse background in prominent publications. Her responsibilities include managing the content calendar, editorial output, and collaborating with contributors. Poppy plays a pivotal role in planning branded content and social media strategies. Known for her attention to detail, she oversees critical projects like special issues and events. Although her articles are sparse, they typically focus on fashion essentials like dresses, handbags, and accessible high-street finds, drawing inspiration from her relationship with her mother.
Since joining Who What Wear UK in 2022 as managing editor, Poppy leverages her expertise in editorial, brand strategy, and content planning to enhance the publication's output.
Poppy's role encompasses overseeing the content calendar, collaborating with contributors, and producing major initiatives like special issues and events, showcasing her keen organizational skills.
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