There's a bit of a damp spirit': London fashion week opens to hard truths
Briefly

London Fashion Week has faced significant challenges, with shorter durations and financial constraints leading to many designers closing their doors. However, creativity endures, exemplified by unique presentations from brands like SS Daley and Completedworks. The event, though reduced to four days, showcases British fashion's continued global relevance and national pride, bolstered by high-profile appointments of British designers in prestigious European houses. Despite a damp atmosphere, the industry retains its rich history of self-deprecating humor and innovative spirit, highlighted by memorable performances at runway shows.
At just four days long, London fashion week has shrunk to half the duration of the Paris shows, highlighting the financial struggles within the industry.
Despite financial constraints, ambition and creativity thrive in London fashion, as seen in unique shows like those by SS Daley and Completedworks.
British fashion still has status on the world stage, leveraging soft power as an incubator of superstar designers, while retaining a sense of national pride.
Florence Pugh opened Harris Reed's show with a monologue in praise of the art of dressing up, showcasing the vibrant creativity present at London Fashion Week.
Read at www.theguardian.com
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