Cindy Crawford, her husband Rande Gerber, and their children Kaia and Presley are establishing their brand identity in fashion through a partnership with Vuori. This collaboration features a campaign showcasing the family in a picturesque Malibu setting, suggesting a blend of lifestyle and fashion. PR expert Mark Borkowski acknowledges their approach as 'intergenerational branding'âcontrasting it with the Kardashians, he notes their long, stable marriage as a commercial asset. Crawford emphasizes that Vuori represents a lifestyle they naturally embody, aiding in building a dream-like brand image around health and wealth.
The Crawford-Gerber family's partnership with Vuori represents a blend of intergenerational branding, showcasing a long-term strategy built on a scandal-free reputation.
Cindy Crawford stated that Vuori embodies a lifestyle that the family lives every day, which resonates with their authentic brand identity.
Mark Borkowski highlighted the Crawford-Gerber approach as less opportunistic compared to the Kardashians, emphasizing a more subtle and sustainable branding strategy.
The Vuori campaign features an idyllic American dream, encapsulating health and wealth, showcasing the family's playful connection in a glamorous setting.
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