Shopping can lead to overspending, especially when influenced by others. The 'I'll buy it if' challenge on TikTok helps consumers make intentional purchases by setting a personal price limit before checking an item's cost. If the price exceeds the limit, the item doesn't get bought. This technique promotes self-control and transforms shopping into a game, making budget adherence more engaging. Experts note that this strategy encourages one to prioritize value over desire, combatting the allure of marketing.
"The gamification aspect is great and a total winning strategy. Not only is it fun to guess - and likely be totally shocked by - the price, it also helps you push back against marketing strategies."
"Instead of falling in love with an item, looking at the price, and then deciding if it's worth the money, you figure out how much it's worth to you right away."
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