Under Armour and UNLESS Launch Regenerative Sneakers with Artist Collaboration | stupidDOPE | Est. 2008
Briefly

Under Armour and UNLESS Launch Regenerative Sneakers with Artist Collaboration | stupidDOPE | Est. 2008
"But rarely has it taken such a bold step toward environmental accountability as it has with Under Armour's newest collaboration with UNLESS. Expanding on their partnership introduced earlier this year, the two brands are introducing three fully regenerative sneaker styles designed with zero plastic and entirely plant-based materials. For the first time, UNLESS footwear will be available through Under Armour, amplifying both accessibility and awareness of regenerative design in footwear."
"UNLESS, widely recognized as the world's first all-plant, zero-plastic regenerative fashion brand, is rewriting the script for sustainable footwear. Unlike traditional sneakers built from plastics, synthetic dyes, and petrochemicals that linger in landfills for centuries, the new lineup from UNLESS and Under Armour is engineered to completely decompose at the end of its lifecycle. Each pair is designed to return to the earth, reflecting the cyclical systems of nature and proving that sustainability and performance can coexist without compromise."
Under Armour and UNLESS introduced three fully regenerative sneaker styles made from zero plastic and entirely plant-based materials. UNLESS footwear will be available through Under Armour, increasing accessibility and awareness of regenerative design in footwear. The sneakers are engineered to completely decompose at the end of their lifecycle and return to the earth, reflecting cyclical systems of nature. Materials prioritize breathability, comfort, and traction while avoiding plastics, synthetic dyes, and petrochemicals. The lineup emphasizes regeneration rather than simple sustainability. The UNLESS York Low is priced at $149 and features a sleek, low-profile minimalist design. The UNLESS Govy Mid is priced at $159.
Read at stupidDOPE | Est. 2008
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