Stella McCartney is trying to save the world, one feather at a time. Or rather one fevver, a new plant-based product that has the look of a feather without the bird, which made its first ever appearance at the designer's spring/summer show in Paris. It's weird to me that feathers being plucked from a bird are seen as delicate in fashion, said McCartney backstage at the Centre Pompidou in Paris. I'm trying to show that you can still have the theatre of fashion without the animal compromise.
Anew's innovative approach to water bottles utilizes plant-based materials that capture more carbon dioxide during growth than is produced during manufacturing, resulting in a truly carbon negative product.