Undercover and GU have partnered to launch UG, a new fashion label that merges avant-garde aesthetics with accessible pricing. Led by Jun Takahashi, UG’s debut collection, launching on March 14, features 19 pieces that balance high fashion with livable price points. The collection, themed 'Silent/Nose', aims to make fashion more accessible while showcasing unique artistic expressions with reimagined casual staples. This collaboration represents an intentional bridging between luxury streetwear and the affordability of fast fashion, making innovative design available to a wider audience.
The UG collection aims to redefine high fashion's accessibility by blending UNDERCOVER's avant-garde aesthetics with GU's affordable pricing, appealing to a broader audience.
The debut collection, 'Silent/Nose', emphasizes Takahashi's experimental vision, inviting wearers to view clothing as a form of artistic expression rather than mere functionality.
Collection
[
|
...
]