Fashion operates under unique constraints as a fast-paced market, prioritizing quick commercial viability over longevity. Julie Zerbo discusses the critical role of intellectual property in protecting brands from counterfeiting and unauthorized borrowing of designs. She highlights the importance of design patents in the fashion industry for staple items sold in bulk, reflecting on how this approach reshapes the standards of creativity and brand identity. Zerbo, an expert in fashion law, urges the industry to navigate the fine line between inspiration and infringement.
Zerbo emphasizes how the fast-paced nature of fashion demands protection through design patents, as brands rely on intellectual property to establish uniqueness in a highly commercial field.
Julie Zerbo discusses the balance between 'borrowing' in fashion and the line where it becomes improper use, emphasizing the complexities of IP in a rapidly shifting market.
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