The 'Very, Very Well' project presents a reflection on the superficial nature of wellness culture, where genuine well-being is often overshadowed by trends and appearances. Through stunning visuals styled by Elene Tatishvili and featuring models Giovanna D'Angelo Toloi and Gabriela Bastos, the project critiques how people often present exaggerated versions of happiness and wellness. This aesthetic showcases overdressed outfits and dramatic makeup as a facade, suggesting that the pursuit of perfection leads to masking true emotions, ultimately highlighting the risks of a toxic wellness obsession that prioritizes appearance over authenticity.
Very, Very Well is a project that explores the idea of toxic wellness and its superficiality.
In today's world, wellness has become more of a trend than a genuine state of being – something everyone is expected to embody.
Overdressed outfits, dramatic makeup, and surface-level relationships create an illusion of perfection, turning individuals into doll-like figures.
This shoot embodies that aesthetic: a wellness of the exterior that disguises the reality within.
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