Designer Viktor Anisimov launched &yellow at Ukrainian Fashion Week, marking a significant shift for the VIKTORANISIMOV brand into sportswear. Inspired by the ceremonial uniform of the Ukrainian Paralympic team, &yellow encapsulates the essence of athleticism while integrating modern style. The collection prioritizes versatility, showcasing multilayering concepts where traditional garments evolve into functional sports attire. Combining retro sports aesthetics with contemporary design elements, Anisimov's &yellow line highlights relaxed silhouettes and signature transformer details, making pieces suitable for both activity and leisure, reinforcing comfort and practicality in modern fashion.
The &yellow collection signifies a pivotal shift for the VIKTORANISIMOV brand, embracing sportswear as a distinct category that merges athleticism with everyday style.
Designer Viktor Anisimov explores multilayering, illustrating how garments evolve from cherished pieces to functional sportswear, emphasizing versatility and the lifecycle of clothing.
With relaxed silhouettes and graphic elements, the &yellow line harmonizes retro sports aesthetics with modern chic, catering to the contemporary demand for stylish, functional attire.
Anisimov's vision for &yellow celebrates transformation in fashion, showing how garments once reserved for special occasions can transition into everyday sports staples.
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