The luxury watch industry is experiencing a cautious atmosphere as 60 brands convene at Watches and Wonders Geneva, grappling with a decline in sales across most makers. Despite the downturn, watchmakers hold hope that the allure of exceptional design will reignite consumer interest. As showcased by upcoming releases such as Bulgari's world’s thinnest tourbillon, innovation remains critical for long-term success. The article highlights the importance of transcending fleeting trends, with historical resilience reminding brands to be bold for future prosperity.
At Watches and Wonders Geneva, 60 brands gather amid cautious optimism as they face declining sales, yet some believe strong design will bring buyers back.
Bulgari's new Octo Finissimo Ultra Tourbillon, at just 1.85 mm thick, claims the title of the world's thinnest tourbillon, highlighting innovation amidst market challenges.
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