The Pink Palm Puff hoodies, costing $89 each, have become a must-have item among middle school girls, symbolizing a trendy fashion statement. Founded in 2023 by 15-year-old Lily Balaissas, the brand has gained immense popularity, highlighting a growing market for comfortable, casual fashion among tweens. The hoodies feature unique designs with beachy scenes and inspirational phrases, appealing greatly to the young audience. The brand's social media presence is substantial, with over 371k followers on Instagram and 565k on TikTok, illustrating its cultural relevance and the competitive nature of fashion, evidenced by numerous knock-offs available in the market.
If you looked in my closet, there were hundreds of hoodies; I would say I would call myself a hoodie fanatic, honestly.
The brand currently boasts 371,000 followers on Instagram, and over 565,000 on TikTok, as well as the truest marker of success: dupes.
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