Tokyo fashion culture highlights the importance of modesty, evident in choice of clothing styles that avoid low cuts and tight fits. Fashion magazines and street style suggest wearing loose silhouettes and high-quality fabrics, which help beat the summer heat. Western clothing preferences, like leggings as pants, contrast sharply with Japanese norms where they are considered undergarments. As tourism increases in Japan, understanding these unwritten fashion rules can enhance the experience for visitors who want to blend in and show respect for local customs.
In Japan, locals will often hide their shoulders, décolletage, or both. So long as you're avoiding low cut tank tops with thin straps, you're already off to a good start.
Tokyo has become one of the world's fashion capitals, albeit not yet one of the big four (New York, London, Milan, and Paris). As tourists now pour into Japan, the number one thing that sticks out to me is how visitors dress.
Leggings, for example, may be accepted as pants in the West, but in Japan they're seen as undergarments. I know there's a lot to consider before visiting this beautiful country, but your wardrobe choices are an easy adjustment.
A loose fit invites tons of airflow so you won't fall victim to the unforgiving summer temperatures, either. Here's one thing you'll never see on Japanese people: skinny jeans.
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