The article discusses a growing sense of confusion and disappointment among consumers in the beauty industry, particularly related to the overwhelming number of new beauty products. Despite the surge of viral beauty products that promise quick results, many users find them ineffective, leading to complaints about skincare and makeup mishaps. Research reveals that classic beauty products from established brands continue to thrive, with Boots reporting significant sales from heritage brands like Clinique and Elemis. This indicates that consumers may be turning back to reliable, proven products to meet their beauty needs.
The pursuit of new beauty products has led us to lose sight of the essentials that truly enhance our self-esteem and confidence.
Classic beauty products from heritage brands still dominate the market, highlighting the disappointment surrounding impulse buys of viral trends.
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