The traditional Ladies Day at Cheltenham Festival has been rebranded to Style Wednesday, focusing on inclusivity and comfort. The change allows attendees to dress more casually, promoting a relaxed environment without rigid dress codes. Jockey Club chief executive Kevin Truesdale emphasizes that horse racing should be accessible to everyone, reflecting a shift in cultural norms around fashion at race events. This initiative aims to enhance the experience of attendees by encouraging self-expression rather than adhering to outdated expectations.
"Horse racing has always been a sport enjoyed by people from all different backgrounds and it's really important to us to be accessible and inclusive," Jockey Club chief executive Kevin Truesdale said.
"We hope that by no longer placing an expectation upon people of what they should and shouldn't wear, we can help highlight that racing really is for everyone."
"When we reviewed this area of the raceday experience, it has been clear to us that enforcing a dress code seems rather outdated in the 21st century, in the eyes of many of our racegoers."
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