Woman Who Quit Her Corporate Job to Be a Full-Time Influencer Breaks Down 5 Shocking Realities of Content Creation (Exclusive)

"In September, after a year and some change working in corporate fashion, influencer Hannah Krohne quit her full-time job and made a leap that is becoming increasingly common in the ever-changing world of social media. Krohne, who was previously working in strategy and merchandising for British fashion retailer ASOS, had been posting fashion and lifestyle-related videos online since her sophomore year of college."

"Born out of a desire to share her budding eye for fashion with the world (and perhaps the chance to snag a few free clothes while doing it), Krohne grew her following throughout her undergraduate career, gaining more and more followers and brand deals and revenue from affiliate links, until she felt safe to cut her corporate job down to part-time hours."

Hannah Krohne began posting fashion and lifestyle videos in college while working in corporate fashion roles. She grew an audience and monetized it via brand deals and affiliate links, allowing her to reduce corporate hours to part time. Moving to New York increased invitations to brand events and expanded her online presence, fueling an entrepreneurial drive. Krohne initially hesitated to describe content creation as her job but ultimately resigned from her full-time role in September 2025 to pursue content creation full time. Social media content creation requires niche skills and logistical details to become a sustainable career.

Read at People.com