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#marketing #advertising #influencer-marketing #creator-economy #digital-marketing #ai #consumer-trust
Marketing
fromThe Drum
7 hours ago

Agency leaders debate: Does marketing call for narrower expertise than ever before?

The debate between generalism and specialism in agencies continues, with leaders questioning which approach is more beneficial for success.
Growth hacking
fromEntrepreneur
2 days ago

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.
Social media marketing
fromThedrum
1 day ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
#creator-economy
Media industry
fromForbes
1 day ago

Unilever's 300,000 Creators Signals a Founder-Led Consolidation

Unilever's shift to creator-led content signals the creator economy's transition into an acquirable asset class.
Growth hacking
fromHubspot
1 day ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Media industry
fromForbes
1 day ago

Unilever's 300,000 Creators Signals a Founder-Led Consolidation

Unilever's shift to creator-led content signals the creator economy's transition into an acquirable asset class.
Growth hacking
fromHubspot
1 day ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
more#creator-economy
fromMacRumors
1 day ago

Apple Store Becomes Backdrop for Honor's Brazen Hong Kong Ad Stunt

The truck's ad features the slogan "It's our HONOR" alongside the phrase "orange to orange," which appears to be a play on the English idiom "apples to apples."
Apple
Online learning
fromEntrepreneur
3 days ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
Data science
fromMarTech
1 day ago

Synthetic research is a promise with a catch | MarTech

Economic pressure for quick research results conflicts with the scientific demand for rigor, leading to potential biases in synthetic data outputs.
Graphic design
fromEntrepreneur
2 days ago

The Real Advantage Small Businesses Have Over Big Brands

Small businesses have a creative advantage over big brands due to fewer bureaucratic constraints and a culture that encourages experimentation.
Marketing tech
fromExchangewire
2 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Online marketing
fromInc
3 days ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
#ai
fromFuturism
2 days ago
Venture

What It Really Means That a Failing Shoe Brand "Pivoted to AI" and Its Stock Soared 700 Percent

Allbirds pivots to AI, rebranding as NewBird AI, leading to a 700% stock surge despite previous financial struggles.
Marketing tech
fromAol
5 days ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Venture
fromFuturism
2 days ago

What It Really Means That a Failing Shoe Brand "Pivoted to AI" and Its Stock Soared 700 Percent

Allbirds pivots to AI, rebranding as NewBird AI, leading to a 700% stock surge despite previous financial struggles.
Marketing tech
fromAol
5 days ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
more#ai
Music
fromAV Club
3 days ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Video games
fromThedrum
4 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Remote teams
fromMarTech
4 days ago

3 steps to guarantee multishoring success | MarTech

Multishoring amplifies existing processes; effective systems scale success, while fractured ones magnify chaos and incur additional costs.
Web design
fromThedrum
4 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
#artificial-intelligence
Marketing tech
fromDigiday
5 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
5 days ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromDigiday
5 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
5 days ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
more#artificial-intelligence
UX design
fromMarTech
6 days ago

Are you buying simplicity or dependency in CreativeOps? | MarTech

CreativeOps buyers face a choice between perceived simplification and underlying dependency in their production ecosystems.
Law
fromDigiday
6 days ago

Creator scandals have turned morality clauses into brands' go-to exit strategy

Brands use morality clauses to terminate partnerships with creators when they become liabilities, allowing unilateral power without explanation.
Marketing
fromThedrum
3 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Media industry
fromAdExchanger
2 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Marketing tech
fromExchangewire
2 days ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
#marketing
Online marketing
fromInc
2 days ago

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.
Marketing tech
fromPPC Land
1 week ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Online marketing
fromInc
2 days ago

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.
Marketing tech
fromMarTech
2 days ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
Marketing tech
fromMarTech
4 days ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing tech
fromAdExchanger
4 days ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing tech
fromPPC Land
1 week ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
more#marketing
Marketing
fromThedrum
2 days ago

DON'T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY

Storytelling remains essential for brands to connect with consumers in a content-saturated world.
Media industry
fromObserver
1 day ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Online marketing
fromInc
3 days ago

This New Reddit Integration Helps Companies Connect With Their Customers Where They Already Are

HubSpot now allows users to run Reddit marketing campaigns directly through its CRM platform.
Marketing
fromDigiday
2 days ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
#public-relations
Marketing
fromEntrepreneur
2 weeks ago

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.
Marketing
fromEntrepreneur
2 weeks ago

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.
more#public-relations
Social media marketing
fromDigiday
4 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
Marketing
fromFast Company
1 day ago

American Eagle is back with Syd and not sorry about it

American Eagle's new campaign with Sydney Sweeney aims to promote denim shorts while providing a calming message for Gen Z amidst societal noise.
Online marketing
fromFood & Beverage Magazine
6 days ago

Elevate Your Foodservice Game: Innovative Social Media Marketing Strategies - Food & Beverage Magazine

Foodservice marketing must evolve with digital strategies, focusing on audience engagement through social media and innovative content creation.
Marketing tech
fromDigiday
2 days ago

Puma's AI head says the brand is still giving 'the keys to the consumer' as it invests in digital concierge

Puma is integrating AI technology to enhance customer experience and aims to regain market growth after recent financial losses.
fromThedrum
4 days ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
#beauty-industry
Marketing
fromVogue
2 days ago

Where Should Your Beauty Brand Be After 10 Years?

The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.
Marketing
fromMiami Herald
3 days ago

Why authenticity matters more than celebrity in beauty branding

Transparency and consistency are now essential for beauty brands to build consumer loyalty.
Marketing
fromVogue
2 days ago

Where Should Your Beauty Brand Be After 10 Years?

The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.
Marketing
fromMiami Herald
3 days ago

Why authenticity matters more than celebrity in beauty branding

Transparency and consistency are now essential for beauty brands to build consumer loyalty.
more#beauty-industry
Women in technology
fromAdExchanger
3 weeks ago

What Happens When A Brand Fails To Deliver On Its Basic Promise | AdExchanger

FedEx's delivery reliability is questioned when time-sensitive medications are not delivered on time, undermining customer trust.
fromGamesBeat
1 day ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Media industry
fromAxios
1 week ago

GEO drives new brand-media deals

Increasing brand mentions on third-party websites enhances AI visibility and shapes public conversation.
#cmo
Marketing tech
fromMarTech
3 days ago

Lessons from a first-time CMO | MarTech

The CMO role requires a unique skillset and faces significant scrutiny, as shared by a first-time CMO's experiences.
Marketing
fromForbes
3 days ago

The Modern CMO's Expanding Strategy

The role of CMO is evolving, with varying titles and responsibilities across companies.
Marketing tech
fromMarTech
3 days ago

Lessons from a first-time CMO | MarTech

The CMO role requires a unique skillset and faces significant scrutiny, as shared by a first-time CMO's experiences.
Marketing
fromForbes
3 days ago

The Modern CMO's Expanding Strategy

The role of CMO is evolving, with varying titles and responsibilities across companies.
more#cmo
Marketing tech
fromForbes
4 days ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
#retail-media
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromAdExchanger
3 days ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromModern Retail
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromAdExchanger
3 days ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromModern Retail
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Marketing
fromThedrum
3 days ago

Uncrap The World

WGAC aims to increase global brand awareness to promote eco-friendly choices and support sanitation access for those in need.
Marketing tech
fromExchangewire
4 days ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Marketing
fromMarTech
4 days ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
Marketing
fromDigiday
5 days ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
Media industry
fromDigiday
1 month ago

Brands turn niche news creators into a new earned media engine

Brands are shifting earned media budgets toward news-adjacent creators and social media personalities as audiences increasingly consume news through these channels rather than traditional publications.
Marketing
fromwww.businessinsider.com
4 days ago

Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign and how he'll judge success

Valvoline launches its first FIFA World Cup campaign, aiming to expand brand awareness globally and connect emotionally with consumers.
Marketing tech
fromForbes
1 week ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Soccer (FIFA)
fromBloomberglaw
2 months ago

Successful Brand Sponsorships Require Collaboration With Legal

Careful planning of content distribution, rights clearance, and cross-functional alignment is essential to maximize and future-proof brand sponsorship investments.
Marketing
fromForbes
5 days ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Wellness
fromFast Company
2 months ago

What is 'brand well-being?' And can it give you a competitive advantage?

Brand well-being is a leadership-driven, holistic framework prioritizing employee, culture, and consumer wellness to build resilient, trusted, and durable brand growth.
Marketing
fromBusiness Matters
6 days ago

Why Sustainable Promotional Products Are Reshaping How SMEs Build Brand Loyalty

The shift towards eco-friendly promotional merchandise is essential for businesses to convey responsibility and meet market expectations.
Business
fromChannelPro
2 months ago

Beyond the handshake: Building a purpose-built partner economy that solves customer problems

Platform providers must shift from single-application sales to purpose-built partner economies that prioritize curated ecosystems and durable customer trust.
Marketing
fromModern Retail
6 days ago

Kohl's is stepping up its creator efforts as it attempts a sales reset

Kohl's is enhancing its collaboration with creators to reverse revenue declines and attract new customers.
Marketing
fromThedrum
5 days ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
Marketing
fromThe Mirror US
6 days ago

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.
UX design
fromFast Company
2 months ago

How brands can build AI that inspires

AI is evolving beyond efficiency to enhance creativity, self-expression, confidence, and everyday experiences, elevating life through inspirational, delightful design.
Marketing
fromDigiday
1 week ago

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.
#customer-loyalty
Marketing
fromhbr.org
1 week ago

New Research on How Brand Associations Drive Customer Spending

Measuring customer surplus value helps predict customer loyalty and churn.
Marketing
fromhbr.org
1 week ago

New Research on How Brand Associations Drive Customer Spending

Measuring customer surplus value helps predict customer loyalty and churn.
more#customer-loyalty
Marketing tech
fromDigiday
1 month ago

Why one creator commerce platform is connecting brands and creators for 'flat-fee' campaigns

LTK launches Quick Collabs to streamline creator marketing campaigns through flat-fee opt-in model, reducing negotiation bottlenecks and enabling rapid content scaling across multiple creators.
Marketing
fromEntrepreneur
2 weeks ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
#experiential-marketing
Marketing
fromFast Company
2 weeks ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
2 weeks ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
more#experiential-marketing
Marketing
fromThedrum
3 weeks ago

The 10 Tenets of Brand Control

Effective Brand Control simplifies marketing efforts and enhances brand consistency, providing significant benefits beyond mere compliance.
fromwww.retaildive.com
2 months ago

Outcomes are table stakes. How brands deliver them is the advantage.

Performance has always been the foundation of commerce media because it tied spend to measurable behavior. From sponsored search to sponsored products, the category scaled by delivering outcomes that could be directly attributed to transactions. Automation, AI-driven optimization and closed-loop measurement accelerated that model and made outcomes-based buying the norm. Outcomes still matter. But as AI reduces friction and increases competition, outcomes alone no longer create separation.
Marketing tech
fromInc
1 month ago

What Top Creators Say Makes a Successful Brand Collaboration

I think the critical unlock here is having multi-year partnerships, having relationships that endure as opposed to just kind of the one-off partnership,
Marketing
Marketing
fromBusiness Matters
2 months ago

Marketing Isn't Broken. The Brand Beneath It Is.

Marketing fails when asked to substitute for an unclear or outdated brand strategy, producing noise rather than compounding growth.
Marketing
fromForbes
2 months ago

How To Build A New Brand On Social Media Without Overspending

Early-stage, budget-conscious brands should prioritize clear, authentic short-form content on LinkedIn and other platforms, using simple design tools and amplifying top-performing videos with modest ads.
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