"Quick Cut empowers creators to upload their own b-roll or generate new footage and instantly turn it into a structured first cut. Goodbye empty timeline. Hello momentum. It's a fast way to get from 'I have clips' to 'I have an edit I can work with.'"
"There are some parts of video editing that really are tedious; they're not the creative part. We're interested in using generative AI and assistive AI to get you to the point where you can let your creativity shine. Our goal is remove tedium and give you something to react to, but give you full control from there."
Adobe is introducing Quick Cut, a beta feature for Firefly's video editor that automates the assembly of video clips into rough drafts based on text prompts and user inputs. Creators can upload their own footage or generate AI clips, then describe how they want them assembled—such as cutting together podcasts, interviews, or product reviews highlighting key moments. The tool includes transcription timeline editing and aspect ratio controls. Quick Cut aims to eliminate tedious manual assembly work, allowing editors to spend more time on narrative development and technical refinements. The feature generates rough cuts that require further refinement rather than polished final products, but significantly accelerates the initial editing process.
#ai-video-editing #generative-ai #video-production-automation #creative-workflow-optimization #adobe-firefly
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