"Filmtok rejoice, there's a new way to buy movie tickets. Today TikTok announced a new partnership with Fandango, now letting users buy seats directly from the app. Starting with Disney's TRON: Ares, coming to theaters Oct. 10, starring Jared Leto, Jeff Bridges, and Greta Lee. With this partnership, content related to the new movie will now have a button to get seats and purchase tickets right inside the TikTok app, closing the gap between seeing a clip and seeing a film in theaters."
""At Fandango, our mission has always been to connect fans with the movies they love, wherever they are," said Claire Ripsteen, SVP of Marketing & Partnerships at Fandango. "This partnership with TikTok is a powerful step in meeting audiences in their daily digital lives, making it easier to turn the excitement of discovering a movie into the instant gratification of securing your tickets in advance, with no lines, and no waiting.""
TikTok partnered with Fandango to let users buy movie tickets directly inside the app. The feature launches with Disney's TRON: Ares, in theaters Oct. 10, and places a purchase button on related content so viewers can reserve seats without leaving TikTok. The capability is powered by TikTok's Spotlight, a marketing tool that provides film and TV studios with audience details and analytics. Spotlight enables users to access film information and complete transactions while giving studios marketing metrics to convert social media engagement into theatrical attendance. Fandango emphasizes faster ticketing and no lines for fans. More titles will be added later.
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