Romania's post-Ceausescu era is explored through found-footage comprising 1990s TV advertisements. The film illustrates the fervent embrace of capitalism with examples including consumer goods and financial services. Clips feature notable Romanian figures and are organized into thematic chapters, addressing topics like gender stereotypes with intertitles reminiscent of Godard. The combination of eerie images and silence emphasizes the surreal context. The amassing of these fragments presents both amusement and critique, reflecting the complexities of contemporary Romanian identity and consumerism, while suggesting a universal commentary on advertisements.
The film features a mosaic of 1990s TV ads, showcasing Romania's transition to capitalism after Ceausescu, highlighting hyper-consumerism and societal changes through humor and surrealism.
Segments in the film are organized with thematic titles like Masculine Feminine, combining satirical elements with found footage to comment on gender stereotypes and capitalism across Romania's new society.
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