"The industry wasabuzz over our Reel AI two-parter, written by producer Erik Barmack, about Sora 2 and GPT-5. It was a week when Hollywood finally found its fight against AI's breakneck incursion as OpenAI's new technologies stun the industry with a vault forward in video quality and - more ominously - a brazen hoovering of IP. Agencies, guilds and studios slammed the tech, even as GPT-5's irresistible functions immediately found their way into writers rooms, on studio lots and in production offices."
"AI is becoming the threat of all threats to the industry, and potentially its greatest opportunity. Will AI be able to make a new film from a single text prompt? It hasn't been ruled out. But most importantly: Will Hollywood ranks - executives, writers, crew and all - have a place inthe new AI order? The answer to that question is more complex than a short response, and we put together some of our best and most recent coverage here:"
OpenAI released Sora 2 and GPT-5, delivering a major jump in video quality alongside extensive scraping of intellectual property. Agencies, guilds and studios condemned the technologies even as GPT-5 rapidly entered writers' rooms, studio lots and production offices as a practical tool. The industry faces critical questions about whether AI could create films from single text prompts and whether executives, writers and crew will retain roles under evolving AI capabilities. Advertising Week highlighted the issue, with industry leaders predicting that top creators and distinct individual voices will command higher premiums.
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