"Our film sales have increased on motion picture and in still film and other films. So on film, we're doing a shutdown in November, total shutdown," Continenza said during the earnings call. "We've continued to invest in our manufacturing process, while we need to shut down completely to bring light into the dark, right? Film is made in the dark."
"In November, we will be modernizing the plant, putting more investment within that, which has also caused us to use more cash in the quarter to build up inventories while we do this," said Continenza.
During an earnings call in 2023, Continenza affirmed Kodak's commitment to 'manufacturing film as long as there is demand from the filmmakers and photographers worldwide.'
It's not just Hollywood filmmakers like Christopher Nolan who continue to embrace shooting with film. Gen Z have embraced the unique aesthetics of analog photography, as well as the process, which requires photographers to be more intentional and deliberate with framing.
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