"Sarandos said Netflix plans to continue to put Warner Bros. movies in theaters if and when the deal closes. But he said Netflix, which won the streaming wars by delivering entertainment to people in their homes, will continue its practice of short runs for its movies in theaters. On a call with investors Friday to discuss the deal, Sarandos said Netflix doesn't have an opposition to movie theaters but that his "pushback has been mostly in the fact that the long, exclusive windows" aren't "consumer-friendly.""
"As to whether Netflix will adopt WBD's model of licensing its movies and shows to competing media companies, Sarandos shot down that idea. He said Netflix plans for Warner Bros. to keep producing for third parties, but Netflix doesn't plan to change its own model. "We've not produced for third parties," he said. "They do, and they're quite successful at it. And we want to keep that successful business operation. Netflix doesn't plan to have any change in that model.""
Netflix plans to continue to put Warner Bros. movies in theaters if the acquisition closes while preserving its practice of short theatrical runs and prioritizing streaming distribution. The company does not oppose movie theaters but views long exclusive theatrical windows as not consumer-friendly and anticipates continued shrinking of those windows so films reach streaming audiences faster. The approach has caused tension with talent seeking theatrical prestige and audience experience. Netflix does not intend to adopt a model of licensing its own films and shows to competing platforms. Warner Bros. will continue producing for third parties, and that part of the business will be retained.
Read at Business Insider
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