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Netflix has been getting cozy with more traditional (and financially concrete) release models. Its KPop Demon Hunters made a small fortune after just one weekend in theaters, while the Stranger Things finale earned around $20 million by premiering in 600 theaters.
"There's phenomenal opportunities to deploy AI across our direct-to-consumer platforms, both to provide tools that make the platforms more dynamic and more sticky with consumers, but also to give consumers the opportunity to create on our platforms," Iger added. He didn't elaborate on how this might actually work, but I'm just hoping that I don't open Disney Plus one day and see a Sora-like stream of AI-generated clips.
