""We will run that business largely like it is today, with 45-day windows," he said. "I'm giving you a hard number. If we're going to be in the theatrical business, and we are, we're competitive people - we want to win. I want to win opening weekend. I want to win box office.""
""You have to listen to that quote again. I said 'outmoded for some.' I mean, like the town that 'Sinners' is supposed to be set in does not have a movie theater there. For those folks, it's certainly outmoded. You're not going to get in the car and go to the next town to go see a movie.""
Netflix intends to run its theatrical business largely as it is today, using 45-day windows. The company aims to compete for opening weekends and box office revenue. Earlier reports suggested support for a 17-day window, which would be more damaging to theaters. The Stranger Things finale earned north of $25 million during a brief theatrical run over New Year's Eve and New Year's Day. Theatrical exhibition is described as 'outmoded for some', with rural areas lacking nearby cinemas while urban residents may have multiple theaters within walking distance. A shortened window could reduce theatrical revenue and intensify tensions between studios and exhibitors.
Read at Engadget
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