Netflix's Unlikely Oscar Juggernaut
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Netflix's Unlikely Oscar Juggernaut
"This week marks the 10th anniversary of Beasts of No Nation, the first feature film distributed directly by Netflix. Directed by Cari Joji Fukunaga and starring Idris Elba, the movie made a modest splash in that year's awards season, with Elba winning the SAG Award for Best Supporting Actor, before ultimately falling short of any Oscar nominations. Within three years, and after making a significant investment in its publicity apparatus (hiring ace awards strategist Lisa Tayback),"
"All that sounds great except for one thing: Netflix still hasn't won the Oscar for Best Picture. The streamer has danced around the top prize in nearly every conceivable formation: early-season favorites, Cannes sensations, late-breaking surges. Its films have been the overall nomination leaders four times in seven years. But it has yet to wield that statue, all while upstart rivals at Apple, Neon, and A24 have racked up victories."
Netflix launched direct feature distribution with Beasts of No Nation and earned its first Best Picture nomination with Alfonso Cuarón's Roma after expanding its awards publicity. The streamer has produced ten Best Picture nominees and has had at least one nominee each year since 2018, yet it has never won Best Picture. Netflix's high-volume production model generated more than 120 feature films in 2024, producing a large pool of potential contenders. Its films frequently lead nominations and appear as early-season favorites or festival standouts, while rivals like Apple, Neon, and A24 have secured Best Picture victories.
Read at Vulture
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