"Captioned only video93884728.mp4, the 18-minute video at first appeared to be a leaked Zoom call in which the Oscar-nominated actor pitched marketing ideas for the movie Marty Supreme to bemused staff at indie production house A24. It might take a few minutes, and at least one shock interjection of schwap! from the very serious-seeming star, to realize that it's a joke."
"Movie marketing is trying to be passive, trying to be chic, Chalamet says in the video, for which he wrote the script. We're not trying to be chic. Not chic, perhaps, but certainly entertaining. In the weeks since Chalamet pitched fruitionizing Marty Supreme via big orange blimp (the vehicle representation of American greatness), the actor and studio have been somehow both unpredictable and everywhere."
An 18-minute Instagram video depicted Timothée Chalamet pitching marketing ideas for Marty Supreme to A24 staff, initially appearing as a leaked Zoom call. The meta sketch, written by Chalamet, proposes painting the Statue of Liberty and the Eiffel Tower orange and satirizes formulaic, desperate movie marketing. The clip launched a highly theatrical campaign of stunts and performances. Highlights include pop-up screenings with bodyguards wearing giant orange ping-pong-ball heads, an Instagram Live repeating the refrain 'Marty Supreme Christmas Day,' and a celebrity ad campaign featuring 'Goats' wearing a branded windbreaker. The campaign blends satire and spectacle to drive attention and ticket sales.
Read at www.theguardian.com
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