#movie-marketing

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#blockbuster-films
fromDigiday
8 months ago
Marketing

Studios embrace 'creator and meme culture' as movies like Twisters, Beetlejuice Beetlejuice memeify marketing

fromDigiday
8 months ago
Marketing

Studios embrace 'creator and meme culture' as movies like Twisters, Beetlejuice Beetlejuice memeify marketing

more#blockbuster-films
Film
fromVulture
1 month ago

The Studio Recap: Deleted Scenes

Ron Howard's new film initially captivates, but its poor ending undermines the positive reception, prompting concerns about its marketability.
fromForbes
3 months ago

Council Post: From Posters To Partnerships: What To Learn From Movie Marketing

Strategic collaborations in movie marketing have shifted from mere visibility to creating engaging experiences that allow consumers to immerse themselves in a film's narrative.
Marketing
fromVariety
6 months ago

Snapchat Is Sending All U.S. Adult Users a 'Wicked' Sponsored Snap to Their Chat Inboxes

The "Wicked" Sponsored Snap allows Snapchat users to see a promotional ad featuring Jonathan Bailey who encourages users to buy tickets before the film's release.
Miscellaneous
fromPolygon
6 months ago

Barbarian proved word-of-mouth horror hits are still possible - but it's disappearing from streaming

The marketing for Zach Cregger's high-concept horror movie 'Barbarian' relied heavily on secrecy, hinting at a scary plot while avoiding details to maintain suspense.
Video games
fromMovieWeb
7 months ago

Marketing Campaigns Can Completely Change the Outcome of a Movie, and Modern Films Should Learn From the Past

Hitchcock's strategy for 'Psycho' demonstrated the importance of creating an air of mystery and suspense, allowing audiences to be intrigued without revealing too much.
Marketing
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