"Staged Zoom sessions. Promotional blimp work. A lot of chatter about a jacket nobody can buy. When Chalamet did The Tonight Show with Jimmy Fallon, he was flanked by an entourage of people with giant orange ping-pongs for heads. The strategy has worked-the film is doing well at the box office-but Chalamet's energy has vibed uncomfortably with the fusty atmosphere of awards season campaigning, where glad-handing with showbiz retirees and eating rubber chicken at galas is still very much the norm."
"It was a perfectly lovely sentiment that just sounded a tad jarring coming from a celebrity who has been delightfully un-humble over the years. After some noteworthy supporting turns as a teen actor, Chalamet burst to fame at the age of 21 with Call Me By Your Name. Since then, he has grown into a unique A-lister, finding a variety of big-budget projects that fit his skinny frame and delicate screen presence, among them the films, , and the Bob Dylan biopic A Complete Unknown."
Timothée Chalamet mounted an unconventional promotional campaign for Marty Supreme featuring staged Zoom sessions, a promotional blimp, and playful Tonight Show antics with giant orange ping-pong–headed entourage. The campaign helped the film perform well at the box office but jarred against the fusty, traditional atmosphere of awards-season campaigning. Chalamet delivered a subdued Golden Globes acceptance speech, referencing his father's lesson in gratitude and admitting past empty-handed exits made the win sweeter. The restrained tone contrasted with his established reputation for confident swagger after rising to fame with Call Me By Your Name and subsequent high-profile projects.
Read at The Atlantic
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