"When Timothée Chalamet sported a giant ping pong ball on his head in a handheld-shot video shared on his socials in October, it was clear the "Marty Supreme" marketing campaign was going to be different. Since then, we've seen an orange blimp in the sky, pop-up shops selling the trendy jackets brandishing the movie's title, and Chalamet standing atop the Las Vegas Sphere."
"It all led to A24's most expensive movie ever, blowing past industry expectations for its opening weekend at the box office with over $27 million since Christmas Day. What the "Marty Supreme" promotion has taught Hollywood is that movie marketing works, as long as you don't do typical movie marketing. And moviegoers don't even need to know what the movie is about before going to see it."
A24 used an unconventional, event-driven campaign centered on Timothée Chalamet's viral stunts and immersive events to promote Marty Supreme. The campaign included a handheld video of Chalamet wearing a giant ping pong ball, an orange blimp, pop-up shops selling branded jackets, and Chalamet appearing atop the Las Vegas Sphere. The film became A24's most expensive production and opened to over $27 million since Christmas Day, surpassing expectations. Traditional trailers, critic ads, and interviews played a minor role compared with the stunt-driven buzz. Industry experts expect more event-driven marketing across the movie business.
Read at Business Insider
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