#film-marketing

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fromInverse
6 days ago

47 Years Ago, Drew Struzan Redefined Star Wars Art And Movie Posters Forever

Struzan's blend of photorealism and painterly flourish brought a unique aesthetic to memorable movie art, a medium that seems all but lost in today's overly slick movie marketing. With Struzan's art, you could tell you were looking at a painting, which was the point. He seamlessly bridged memorable movie moments and transformed those concepts into stills that felt dynamic and alive.
Film
Film
fromAdExchanger
3 weeks ago

Movie Marketing Lost Its Magic; The Cloud Commanders | AdExchanger

Warner Bros. is testing a social-media-driven marketing playbook on a politically charged, nearly three-hour Paul Thomas Anderson film with non-social-media stars.
fromVulture
11 months ago

The Most Egregious Wicked Marketing Stunts

Turn on your TV, flip over your laptop, look down at your phone - it doesn't matter. There they are. Some of these spots, like magazine covers and Ari's SNL-hosting gig, make perfect sense. This is what actors do when they have a movie to promote. And perhaps none of this would feel so irritating if they weren't always popping up in Wicked-adjacent color schemes. But they do, so here we are.
Film
fromFast Company
1 month ago

'The Toxic Avenger' reboot wants to wipe out your medical debt

The Toxic Avenger, the schlocktacular splatterfest from the 1980s, is slashing its way out of video store purgatory this week, with a reboot starring Peter Dinklage and Kevin Bacon-and an innovative marketing campaign. Hybrid studio-distributor Cineverse is hyping the film by working with the nonprofit Undue Medical Debt to wipe out at least $5 million in debt for families struggling to pay their medical bills. (The grand total may end up being much more as another $1 million in debt will be shredded for every million that Toxie takes in from theaters.)
Film
#a24
Film
fromBusiness Matters
4 months ago

You can literally feel Apple's new 'F1: The Movie' trailer starring Brad Pitt

Apple's haptic movie trailer for F1: The Movie offers an innovative way to experience film marketing by incorporating tactile sensations synced with visuals.
Marketing tech
fromFast Company
5 months ago

We're in a golden age for movie trailers-and it's messing with our heads

Movie trailers now feel more like self-contained mini-movies, making choices about which films to see more complex.
Media industry
fromKotaku
5 months ago

After One Weekend, Marvel Is Spoiling Thunderbolts* As A Bit

Marvel has shifted from maintaining spoilers to openly sharing them as part of its marketing by revealing 'The New Avengers' name shortly after the film's release.
fromCreative Bloq
5 months ago

Discover the design secrets of the John Wick posters from the artists who created them

The process for any creative starts with throwing ourselves into the world of the IP. John Wick was an easy one with us being fans of the films.
Graphic design
#marvel
fromtime.com
6 months ago
Boston Bruins

What That Asterisk in Thunderbolts* Means

"Thunderbolts*" is a unique Marvel film featuring antiheroes and B-list characters, emphasizing an indie film influence and unconventional storytelling.
fromwww.theguardian.com
6 months ago
Film

I was being a sassy Karen': Florence Pugh's skyscraper stunt positions her as the new Tom Cruise

Marvel's marketing for Thunderbolts showcases a shift, focusing on stunts and star power rather than traditional superhero appeal.
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