"The best part of adulthood? Being able to buy your favorite candy without having to ask anybody for permission (though your dentist might have some opinions). Most of us have an assortment of treats we love to reach for, whether it's popular candy bars, flavorful gummies, or eye-squeezing sour candies. But just like there's always room for dessert after a filling meal, there's also still room for new candies."
"Many household brands surprised us with flavors that tugged on nostalgic heartstrings. Some hopped on popular trends, while others came up with completely new concepts that ended up winning awards. In any case, this has been a good year for confectionery, and even though there are still a few months left in the calendar, we feel compelled to look back at the new candies that impressed us the most."
2025 brought a notable wave of new candy products characterized by creative flavor collaborations and trend-driven innovations. Major brands released nostalgic reimaginings and novel concepts that captured attention and earned accolades. Examples include a cereal-flavored Hershey's Kiss that omits chocolate, and a Dubai-style Lindt bar with pistachio, almond, and hazelnut filling. Global viral trends influenced U.S. shelf offerings, and several launches combined familiar textures with unexpected tastes. Ten standout candies emerged as the most notable releases of the year so far, reflecting both consumer nostalgia and experimentation within the confectionery category.
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