The playbook for luxury fashion marketing has evolved - 6 strategies can help brands survive the industry's slowdownHigh-end fashion brands must adopt resilient marketing strategies to navigate the ongoing luxury slowdown.
Opinion | The Ubiquity of Wicked' Shows How Commercial Needs are Consuming CultureCollaborations among brands have become crucial for marketing campaigns in a fragmented attention economy, yet audience fatigue may signal oversaturation.
The playbook for luxury fashion marketing has evolved - 6 strategies can help brands survive the industry's slowdownHigh-end fashion brands must adopt resilient marketing strategies to navigate the ongoing luxury slowdown.
Opinion | The Ubiquity of Wicked' Shows How Commercial Needs are Consuming CultureCollaborations among brands have become crucial for marketing campaigns in a fragmented attention economy, yet audience fatigue may signal oversaturation.
A New Season of The White Lotus Just Dropped, Along With a Ton of CollaborationsThe White Lotus season three inspires a range of travel products that reflect its characters and settings, enhancing viewer engagement with the series.
Marketing Briefing: How co-branding became 'a key piece' of how marketers plan their yearBrand collaborations are increasingly popular as a strategy to capture attention and engage audiences effectively in a cluttered marketing landscape.
Outstanding Marketing Campaigns from 2024Innovative marketing campaigns for 2024 highlight creativity in engagement, technology, and influencer collaboration across industries.
Marketing Briefing: How co-branding became 'a key piece' of how marketers plan their yearBrand collaborations are increasingly popular as a strategy to capture attention and engage audiences effectively in a cluttered marketing landscape.
Outstanding Marketing Campaigns from 2024Innovative marketing campaigns for 2024 highlight creativity in engagement, technology, and influencer collaboration across industries.
Instagram leads creator marketing boom, TikTok gains ground, and Snapchat surgesCreator marketing hit record levels in 2024, marking a significant increase in brand collaborations and engagement metrics.
Studio Herrstrom's rebrand of influencer agency Influur is a whole heap of funInfluencers today can have more fan engagement than traditional celebrities, reshaping fame and cultural relevance.Influur plays a crucial role in connecting creators with brands, highlighting the value of the creator economy.
Influencers and Brand Collaborations Are the Ultimate Power CoupleInfluencer marketing involves collaborations between creators and brandsControversies and criticisms exist in influencer marketing collaborations
Marketing Lessons Small Businesses Can Learn From the Big Players | EntrepreneurBarbie's successful marketing strategy in 2023 generated excitement for going to the movies again.Small business owners can learn valuable marketing lessons from major campaigns like Barbie, focusing on social media engagement and brand collaborations.
Instagram leads creator marketing boom, TikTok gains ground, and Snapchat surgesCreator marketing hit record levels in 2024, marking a significant increase in brand collaborations and engagement metrics.
Studio Herrstrom's rebrand of influencer agency Influur is a whole heap of funInfluencers today can have more fan engagement than traditional celebrities, reshaping fame and cultural relevance.Influur plays a crucial role in connecting creators with brands, highlighting the value of the creator economy.
Influencers and Brand Collaborations Are the Ultimate Power CoupleInfluencer marketing involves collaborations between creators and brandsControversies and criticisms exist in influencer marketing collaborations
Marketing Lessons Small Businesses Can Learn From the Big Players | EntrepreneurBarbie's successful marketing strategy in 2023 generated excitement for going to the movies again.Small business owners can learn valuable marketing lessons from major campaigns like Barbie, focusing on social media engagement and brand collaborations.
Council Post: 3 Creator Strategies You Don't Want To Sleep On In 2025The creator economy has significantly advanced, marked by collaborations, governmental recognition, and strategic brand partnerships, indicating a shift in marketing approaches.
TikTok, Captiv8 Expands Partnership With Social Commerce IntegrationCaptiv8 expands partnership with TikTok Shop for enhanced social commerce solutions.
Avoiding Fumbles and Penalties in California with Influencer ClassificationBrand collaborations with influencers drive growth and profitability for companies.Legal classifications of influencers as employees or independent contractors are crucial in California.Influencers are now deeply involved in product design and production.
Marketing Briefing: Brands collaborate on influencer marketing with an eye on 'community infiltration,' finding fee savingsBrands are collaborating with multiple influencers to increase audience reach and authenticity.
Council Post: 3 Creator Strategies You Don't Want To Sleep On In 2025The creator economy has significantly advanced, marked by collaborations, governmental recognition, and strategic brand partnerships, indicating a shift in marketing approaches.
TikTok, Captiv8 Expands Partnership With Social Commerce IntegrationCaptiv8 expands partnership with TikTok Shop for enhanced social commerce solutions.
Avoiding Fumbles and Penalties in California with Influencer ClassificationBrand collaborations with influencers drive growth and profitability for companies.Legal classifications of influencers as employees or independent contractors are crucial in California.Influencers are now deeply involved in product design and production.
Marketing Briefing: Brands collaborate on influencer marketing with an eye on 'community infiltration,' finding fee savingsBrands are collaborating with multiple influencers to increase audience reach and authenticity.
Hello Kitty's Food Items, Ranked - Tasting TableHello Kitty's 50th birthday is marked by significant brand collaborations, reinforcing her cultural impact and popularity across generations.
LTK Introduces New Creator App Updates to Help Creators Maximize Their Earnings - Lindsey GambleLTK's Creator App updates enable creators to compare commission rates and discover products, boosting their earning potential and simplifying brand selection.
Non-Monogamous Sponsorship: Part 1Sponsorships in mountain biking are becoming less exclusive, with riders using components from multiple brands for better performance.
This Old School Brand Launched a Home Line (& a Cute $30 Mushroom Lamp!)Nostalgia in design is trending with brands like Kohl's launching '90s and early 2000s iconic mall brands' offerings.
10 Olympic athletes who are dominating TikTok this summerSocial media platforms are crucial for athletes to gain a following and secure sponsorships for financial stability.
Digital Creator, Actress Yuri Lamasbella Signs With CAA (Exclusive)Yuri Lamasbella, a social media influencer known for her Kardashian parodies, secures CAA representation for brand deals and commercial opportunities.
YouTube AI Brings Results and What's Next for Sunday TicketYouTube highlighted creator collaborations and AI technology at its Brandcast TV upfront, emphasizing unique content and advertiser value.
Instagram expands its creator marketplace to 10 new countries | TechCrunchInstagram expands creator marketplace to 10 new countries.
Council Post: How Partnerships And Alliances Build Credibility In MarketingCombining marketing with partnerships and alliances is a valuable strategy for successful business objectives.The future of marketing involves collaborating with other departments and utilizing partnerships to amplify efforts.
Is the iPhone case today's most important fashion accessory? CASETiFY CEO Wesley Ng thinks soCASETiFY challenges the perception of phone cases as just utilitarian items by focusing on fun and personalized designs.Art and design have been integral to CASETiFY's DNA, with collaborations with artists like André Saraiva highlighting the brand's creative expression.
"Your Inner Voice": The Epic and Dystopian 3D Artworks of Stuart LippincottStuart Lippincott's vast experience in digital content creation and collaborations with renowned brands and artists highlight his success as a freelance artist.
Why 2024 Is The Best Time Ever To Be A Content CreatorToday, content creators have the power to build engaged audiences and monetize their content through diversified strategies.