"The beauty of shopping at Costco is that there are as many exciting, underrated items on shelves as there are reliable, best-selling staples. While the most popular Kirkland Signature products in history are always worth grabbing, digging for hidden gems breaks up the monotony of buying the same things during every visit. We searched through products that launched at Costco in 2025 and rounded up five grocery goodies that deserve more love,"
"While there's nothing wrong with that, customers who don't want to buy giant trays of cake, muffins, and cookies every week may feel like they're missing out on Costco's new releases. In reality, your local store could be housing tons of great finds that flew under your radar. By sifting through social media posts and customer reviews, we pushed past the big trends and found lesser-known items to suit any Costco shopper."
Costco's 2025 grocery launches include viral indulgent baked goods alongside several underrated items worth trying. Indulgent baked goods dominated viral lists, including Costco's Crème Brûlée Bar Cake, prompting shoppers to seek alternatives to giant trays of cake, muffins, and cookies. Local stores can house many lesser-known finds that flew under the radar. Sifting through social media posts and customer reviews reveals lesser-known items ranging from delicious, nutritious frozen seafood to refreshing drinks and craveable snacks. Silo Streetfood Korean Bibimbap is a ready-to-eat, shelf-stable, 100% vegan meal with carrots, bean sprouts, shiitake and shimeji mushrooms in gochujang sauce, sticky rice, and a seaweed topping. The meal delivers flavor and convenience.
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