Aldi signed a lease for a 25,000-square-foot flagship at The Ellery on West 42nd Street between Eighth and Ninth Avenues, slated to open in 2026 as the chain's first central Manhattan location. The store will feature a compact, curated layout with products often displayed in shipping cartons and a no-frills approach that omits deli and floral departments while offering very low prices. Aldi enforces a 25-cent cart deposit and enjoys a devoted fan base. The chain is launching the Aldi Quarter Club awarding 25 winners $1,700 in groceries, merch, and a members-only event; applications close August 29. The flagship aims to provide Midtown residents affordable grocery options amid rising local costs.
Move over, bodegas and overpriced "gourmet" markets-discount darling Aldi is planting its flag in the middle of Manhattan. The German grocer just signed a lease for a 25,000-square-foot flagship at The Ellery, a shiny new luxury tower on West 42nd Street between Eighth and Ninth Avenues. Doors are expected to swing open in 2026, making it Aldi's first-ever central Manhattan location (sorry, East Harlem, you no longer hold the bragging rights alone).
If you've never shopped at an Aldi before, here's the vibe: a smaller, curated footprint where jars of olives and boxes of crackers are displayed straight out of their shipping cartons. It's unapologetically no-frills-no elaborate deli counter, no floral department-but what you do get are ultra-low prices on everyday groceries, which explains the chain's rabid fan base. So rabid, in fact, that Aldi carts require a 25-cent deposit to keep things orderly, and fans happily pocket their "quarter keeper" keychains like badges of honor.
And for 25 of those superfans, things are about to get a whole lot sweeter. To celebrate its growing U.S. footprint, the chain is launching the Aldi Quarter Club, an exclusive fan club named for that famous shopping cart coin. Winners will snag a year's worth of free groceries (doled out as $1,700 in gift cards), plus a varsity-style jacket, limited-edition merch and even an invite to a members-only event in Aldi's hometown. Essentially, Soho House, but with discounted hummus.
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