Preserved opened a new shop in North Oakland's Rockridge district featuring product labels described as 'wisdom preserved.' The company was founded in 2015 by Elizabeth Vecchiarelli and is marking its 10th anniversary after moving from smaller pop-ups and a Temescal storefront. Offerings include fermentation ingredients, artisanal groceries, pantry staples, kitchen tools, cookbooks and recipe cards. Popular DIY workshops attract enthusiastic attendees and helped drive expansion. Vecchiarelli moved to Berkeley in 2012 via Portland, studied Holistic Nutrition and Culinary Arts at Bauman College, completed organic farm internships including wine- and cheese-making, and worked in restaurants while focusing on fermented food methods and traditions.
The product labels on every jar, bottle, packet, box, tool and cookbook in Preserved's new shop location in North Oakland's Rockridge district are worthy of a subtitle: wisdom preserved. The company founded in 2015 by Elizabeth Vecchiarelli celebrates traditional food and beverage preservation and is marking its 10th anniversary after having leap-frogged from earlier, much smaller spaces. The company's original pop-up shop on North Oakland's Piedmont Avenue moved to a 100-square-foot cedar shed called The Tiny Shed of Wonder
I grew up in an urban-suburban household. There wasn't a lot of homemaking, Vecchiarelli said in a recent interview. In late high school years, I was a hostess at a pub in Princeton, New Jersey. The only handmade food was Italian: lasagna, backed ziti, meatballs. The real shift for me was after graduating from (Philadelphia's) Temple University. It was the early/mid-2000s, the beginning of the farm-to-table movement. Some friends opened Cafe Estelle, a brunch-focused restaurant
Collection
[
|
...
]