Diaspora Co., an eight-year-old startup, generates mid-millions annually by selling premium spices sourced from 140 farms. Founder Sana Javeri Kadri began with turmeric, expanding into other spices and blends. The brand’s popularity stems from the superior taste of its products, largely due to the indigenous nature of spices sourced from South Asia. After five years of bootstrapping, Kadri successfully raised over $2.5 million from 75 angel investors, while also prioritizing farmers' equity and long-term sustainability over short-term profitability.
"With the grocery venture capital world right now, you're often selling an unprofitable product at scale and hoping that it'll eventually become profitable. I can't do that for my farm partners-that's a very short-term outlook. I want their kids to inherit their family business, and the family business to be thriving."
"Most spices are indigenous to South Asia, and taste different when grown there-even compared to the same seeds, extracted and planted elsewhere."
Collection
[
|
...
]