The article discusses the surge in popularity of high-protein snacks in supermarkets, including celebrity endorsements like Khloe Kardashian's protein popcorn. Sales figures indicate a significant increase in food products promoting protein content. Experts suggest that while protein is essential for muscle building, relying on whole foods is more beneficial than processed high-protein snacks. The trend is largely driven by marketing strategies, with manufacturers labeling unexpected items such as desserts and pizzas with high-protein claims, creating a perception of healthiness.
The convenience of high-protein snacks, combined with the positive perception of the nutrient among customers, has led to manufacturers using protein as a marketing tool.
Protein claims are being added to food with naturally high levels of the nutrient, but also on products you wouldn't expect like mousses and pizzas.
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