The 2025 Coachella music festival featured an array of artists and embraced a "California sober" lifestyle, promoting mindful substance use over complete abstinence. As young consumers, particularly Millennials and Gen Z, gravitate towards alcohol alternatives, drinks infused with natural ingredients have gained popularity. These beverages, often including compounds like kava, non-hallucinogenic mushrooms, and THC, vie to enhance mood and cognitive function without producing hangovers. Notable figures, such as Joe Rogan, have abandoned alcohol while still exploring cannabis and psychedelics, exemplifying the emerging trends in personal wellness and recreational use.
The 2025 Coachella music festival showcased the "California sober" lifestyleâa blend of moderation and mindful drug use, underlined by a notable lineup and evolving consumer preferences.
Millennials and Gen Z are increasingly seeking alcohol alternatives that promise euphoria without the hangover, utilizing natural ingredients like kava and various mushrooms to meet their needs.
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