#euphoria-beverages

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Silicon Valley food
fromFast Company
11 hours ago

This one shift in Gen Alpha's habits could reshape the entire snack industry

Younger generations are reshaping the snacking industry by prioritizing healthier, cleaner ingredients and smaller portion sizes.
Health
fromTNW | Future-Of-Work
11 hours ago

Why modern workplaces are rethinking hydration and employee performance

Dehydration affects many Americans, impacting health and productivity, prompting workplaces to improve access to clean, cold water.
fromFood & Beverage Magazine
1 day ago

Sukari Spirits: Craft, Culture, and a New Blueprint for Emerging Beverage Brands - Food & Beverage Magazine

Sukari Spirits positions itself as an originator and innovator of all-natural, ultra-premium spirits, with a focus on clean formulations and elevated drinking rituals.
Cocktails
Wellness
fromwww.businessinsider.com
4 days ago

The $200 billion functional drink boom is turning into a wellness arms race

The functional beverage market is rapidly growing, driven by consumer demand for wellness-oriented drinks with diverse benefits.
SF food
fromBuzzFeed
23 hours ago

I Compared Trader Joe's New Prebiotic Sodas To This Popular Brand (The Winner Was Clear)

Prebiotic sodas were taste-tested against Diet Coke, focusing on sweetness, carbonation, and flavor accuracy.
fromwww.businessinsider.com
1 day ago

I tried 7 sweet-cream coffee creamers to find the best one, and there was a clear winner

Chobani's sweet-cream coffee creamer was my favorite, and I also enjoyed the ones from Trader Joe's and Too Good & Co. Horizon's creamer was tasty but a bit too pricey.
Coffee
Mental health
fromFast Company
1 day ago

I scaled mental health products for millions

Entrepreneurship is often misrepresented, masking the anxiety and stress that founders experience behind the facade of autonomy and success.
Marketing
fromwww.housingwire.com
1 day ago

Taylor Morrison, Liquid Death team up for giveaway

Taylor Morrison's campaign generated over 3,500 leads in 24 hours through a collaboration with Liquid Death, leveraging their social media following.
Wine
fromInsideHook
6 days ago

Everything That Happens When You Order Booze Online

Buying alcohol online involves complex regulations and logistics managed by companies like Vista Fulfillment Group.
Cocktails
fromTasting Table
3 days ago

6 Best And 4 Worst New Soda Flavors Of 2026 (So Far) - Tasting Table

R&D in the soda industry drives constant innovation, leading to new flavors and varieties for consumers.
SF food
fromTasting Table
4 days ago

7 Underrated Sodas You Should Be Buying At World Market - Tasting Table

World Market offers unique sodas from around the globe, including Guaraná Antarctica and Spezi, that can refresh your beverage choices.
Wellness
fromPsychology Today
4 days ago

Love or hate the wellness craze? Here's why.

Wellness culture influences behavior changes but can also provoke defensiveness and resistance due to perceived inadequacies.
Beer
fromEsquire
1 week ago

Protein Cocktails Are a Thing Now. Just, Why?

Protein is increasingly being incorporated into cocktails, reflecting a growing trend in food and beverage innovation.
Marketing
fromAdExchanger
6 days ago

Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep | AdExchanger

Liquid Death employs edgy marketing strategies while addressing challenges in measuring the effectiveness of its sales campaigns.
Silicon Valley food
fromFast Company
4 days ago

What splurging on $22 smoothies in this economy really represents

Consumer confidence has dropped, yet premium food sales are booming as consumers seek small indulgences amid economic anxiety.
Wine
fromInsideHook
1 week ago

Turns Out There's a Way to Get Drunk Without Booze

Auto-brewery syndrome causes the body to produce alcohol naturally, leading to intoxication without drinking.
Cocktails
fromDelish
5 days ago

Luckin Coffee's New Purple Drink Is Already Taking Over Instagram

Luckin Coffee launched two new colorful spring drinks in NYC: Purple Bloom Frappe and Yuzu Matcha Sparkling Water.
Beer
fromPUNCH
1 week ago

Why the Craft Beer Scene Is Better Now Than Ever | PUNCH

Craft beer culture is evolving, with a return to its roots despite recent industry challenges and declining trends.
Marketing
fromBevindustry
1 week ago

Recasting Our Point of Reference in Beverage

The beverage industry is shifting back to large brands acquiring established players rather than nurturing small, niche brands.
Exercise
fromMail Online
3 weeks ago

Is Lucozade actually good for you? Experts reveal the truth...

Lucozade is primarily an energy drink with high sugar content, and its hydration benefits are often overstated compared to water.
fromwww.nombase.com
2 weeks ago

YTD 2026 Beverage Performance and Trends - 3 Tier Beverages

Spirits continue to grow in volume even as their long-standing dollar share gains have stalled, while beer and wine remain in steady decline.
Wine
fromCalifornia Post
5 days ago

Aussie couple's 'game-changing' idea now worth $10M

We [were] very determined to make a product that was consistent, safe and performed well. And that's what we've ended up with.
Silicon Valley food
Coffee
fromTasting Table
3 weeks ago

8 Ways To Upgrade A Cup Of Herbal Tea - Tasting Table

Herbal tea offers diverse flavors and can be enhanced with delicate additions, unlike coffee, which often overpowers with strong flavors.
Cocktails
fromTasting Table
2 weeks ago

12 Evolution Fresh Juices, Ranked - Tasting Table

Evolution Fresh offers a variety of juices, with most being impressive in flavor complexity, though some simpler options rank lower.
Wine
fromwww.businessinsider.com
2 weeks ago

I can't drink alcohol, but my husband can. It sparked a business idea.

Natalie Chiu founded Saicho, a sparkling tea business, to create inclusive beverage options for those with alcohol intolerance after her own dining experiences.
Beer
fromTasting Table
3 weeks ago

Beer Drinkers Are Shifting Toward This Emerging Style - Tasting Table

Mid-strength beer is gaining popularity as a moderate drinking option among consumers seeking lower alcohol content.
#energy-drinks
Coffee
fromTasting Table
1 month ago

This Non-Coffee Drink Category Now Accounts For 25% Of Dutch Bros' Sales - Tasting Table

Dutch Bros' customized Rebel energy drinks account for 25% of sales profits, making the chain the third largest coffee company in the U.S. with $1.6 billion in total revenue.
Cocktails
fromTasting Table
1 month ago

8 New Sports And Energy Drinks To Try In 2026 - Tasting Table

Energy and sports drinks offer functional hydration options beyond water, with 2026 bringing new flavors and brands including Bang Energy Lime Pop Drop and Juice Monster Voodoo Grape.
Wellness
fromwww.npr.org
3 weeks ago

Kick your tiredness with these 7 natural energy boosters

Natural energy boosters including gut-healthy diet, nutrient-dense foods, and lifestyle changes can combat exhaustion without relying on caffeine.
Cocktails
fromInsideHook
2 weeks ago

How to Order a Well Drink That Tastes Great

Well drinks have improved in quality, offering decent options at affordable prices when prepared with proper technique.
Silicon Valley food
fromTasting Table
1 week ago

'What Is This?' - Poppi Drinkers Keep Spotting Mysterious Bits - Tasting Table

Poppi prebiotic sodas have been reported to contain mysterious sediment at the bottom of cans, sparking consumer curiosity and theories.
Exercise
fromSlate Magazine
1 month ago

All Kinds of Drinks Have a Strange New Number on Their Label. Here's What It Means-and Why You Should Take It Seriously.

Protein-enhanced beverages are rapidly expanding across all drink categories, from coffee and smoothies to alcoholic beverages, targeting health-conscious consumers seeking convenient nutrition.
fromTasting Table
2 weeks ago

Forget Celsius: This Aldi Energy Drink Packs A Punch At A Fraction Of The Price - Tasting Table

Aldi's Summit series has been causing waves online since its release. One user compared the taste of the Berry Waves to a blue Jolly Rancher and called it 'really, really tasty.' Some drinks have kind of a nasty aftertaste, but this one tastes really good.
Silicon Valley food
Coffee
fromTasting Table
1 month ago

I Tried All Milo's Iced Tea Flavors And Ranked Them - Tasting Table

Milo's Tea Co., a family-owned zero-waste manufacturer since 1946, produces quality iced tea and lemonade without preservatives or artificial colors, with taste quality varying by sweetness preference.
Food & drink
fromTasting Table
1 month ago

14 Yogi Tea Flavors, Ranked - Tasting Table

A reviewer ranked 14 Yogi Tea varieties by flavor quality, finding Throat Comfort disappointing due to overpowering wild cherry bark that masked desired licorice and fennel notes.
fromBevindustry
1 month ago

Simply Spiked unveils Simply Spiked Bolder

Simply Spiked Bolder takes everything our fans love and turns it up. As tastes continue to shift, we're evolving with them - offering bold, fruit-forward flavors across a range of ABVs, while delivering the same easy-to-enjoy experience fans expect from Simply Spiked.
Cocktails
Beer
fromTasting Table
1 month ago

Why Nonalcoholic Beer Is Almost Never Served On Tap - Tasting Table

Nonalcoholic beer remains scarce on tap despite growing demand because alcohol serves as a preservative, and kegs cannot undergo tunnel pasteurization like canned or bottled beer.
Cocktails
fromTasting Table
1 month ago

The Worst Nixie Sparkling Water Variety We Tried Is One We'd Still Drink Again - Tasting Table

Nixie Peach Black Tea sparkling water combines peach flavor with black tea essence, delivering a Southern summer taste that appeals to peach lovers despite a licorice-like bitter undertone from the tea.
#hydration
Food & drink
fromTasting Table
1 month ago

Every Zoa Energy Drink Flavor, Ranked - Tasting Table

ZOA's sugar-free energy drinks provide ten varied, generally pleasant flavors, with Lemon-Lime offering a balanced, mildly citrus profile that avoids excessive sweetness.
Cannabis
fromFood & Beverage Magazine
2 months ago

The Potency Arms Race: Why 2.5mg is the New Sweet Spot for THC Drinks - Food & Beverage Magazine

Low-dose (around 2.5mg) THC beverages enable sessionable social drinking, prevent over-intoxication, protect revenue, and reduce regulatory and consumer risks.
Marketing
fromFood & Beverage Magazine
1 month ago

Beverage Innovation Matures at ECRM Winter Session

Beverage innovation now prioritizes credibility, clarity, and commercial execution over novelty, with functional wellness, premiumization, and sustainability emerging as dominant market strategies.
Food & drink
fromThe Atlantic
1 month ago

Energy Drinks Are for Girls Now, Too

Energy drink marketing has shifted from aggressive masculine branding to gentler, fruitier positioning as companies recognize fatigue is not inherently gendered.
Cannabis
fromSlate Magazine
2 months ago

This Year, Let's Embrace Being a Tiny-Tiny!-Bit High

A 1-milligram THC edible offers subtle relaxation, pain relief, and sociability without strong intoxication or morning-after impairment.
fromTasting Table
2 months ago

What Makes Liquid Remedy A Healthy Diet Soda - Tasting Table

Liquid Remedy clocks in at just 5 calories per 8.5 ounce can and zero sugar. It's a kombucha drink rather than a soda, but it comes in a range of fun fruity flavors such as mixed berry and raspberry lemonade that will help you scratch that soda itch. Kombucha is a probiotic drink that has been shown to have some benefits for gut health.
Food & drink
fromFood & Beverage Magazine
2 months ago

Five Beverage Trends to Watch in 2026 - Food & Beverage Magazine

Premium juices will drive culinary beverage programs in 2026, blending chef-driven techniques with celebratory nonalcoholic options and snackable tasting formats to elevate guest experience.
Beer
fromBevindustry
1 month ago

2026 Beer Market Report: Moderation trends keep non-alcohol growing

Non-alcoholic beer sales reached $583.4 million with 22.1% dollar growth and 23.9% case growth, driven by wellness trends, taste innovation, and increased distribution accessibility.
fromBevindustry
1 month ago

Lipton Hard Iced Tea launches Zero Sugar lineup

Lipton Hard Iced Tea Zero Sugar strengthens our portfolio and position in the better-for-you hard tea space. With over 130 years of tea expertise, this new extension delivers zero sugar, lower calorie refreshment with the smooth, delicious Lipton flavor consumers expect and trust.
Food & drink
Food & drink
fromTasting Table
2 months ago

Drink These 5 Beverages For A Magnesium Boost - Tasting Table

Magnesium supports over 300 biochemical processes and can be substantially increased through dietary choices and magnesium-rich beverages such as soy milk.
Food & drink
fromInsideHook
2 months ago

The Best Way to Drink Less, According to a Non-Alc Brand

Curious Elixirs, founded in 2015, scaled significantly and expanded from booze-free craft cocktails into beer amid a crowded, evolving non-alcoholic market.
fromwww.brewbound.com
2 months ago

Brewbound Podcast: What the New Dietary Guidelines Mean for Bev-Alc

After a lengthy delay that included much fretting among industry insiders, the 2025-2030 Dietary Guidelines for Americans (DGA) were unveiled earlier this month. Any fears that anti-alcohol activists had infiltrated the quinquennial process were eased, as the new guidelines preach moderation over specific daily drink allowances. Beer Marketer's Insights senior editor Christopher Shepard, who has followed the process closely, joined the Brewbound Podcast to discuss the DGA, the fraught path to publication and what this could mean for brewers.
Beer
fromFast Company
2 months ago

Roxberry is a 'better-for-you' soda, but its branding is an absolute sugar rush

Sauer has experience turning a nascent RTD brand into a household name. Garage Beer, which he acquired in 2021 and relaunched in 2023, has shown triple-digit year-over-year growth, with sales increasing more than 500% in the 12 months ended in early April 2025, he says. It's now valued at around $200 million and is continuing to grow, despite an overall slump in the beer industry, according to a September report from The Wall Street Journal.
Food & drink
fromTasting Table
2 months ago

13 Health-Ade Kombucha Flavors, Ranked - Tasting Table

If you, too, down a bottle of kombucha every chance you get, we are one. Well, maybe not every chance (after all, you can definitely drink too much kombucha), but you get the picture. I adore the fizzy, probiotic drink, which is on the very long list of things I'd like to make at home eventually. But until I have enough capacity to embark on a homemade kombucha adventure, I'll stick to the store-bought stuff, preferably from Health-Ade.
Food & drink
Food & drink
fromFood & Beverage Magazine
1 month ago

Pepsi Prebiotic Cola Now Available Nationwide: A Game Changer in the Beverage Industry - Food & Beverage Magazine

Pepsi Prebiotic Cola pairs classic Pepsi flavor with 3g prebiotic fiber, no artificial sweeteners, 5g sugar, and 30 calories per can.
Food & drink
fromTasting Table
2 months ago

13 Daily Harvest Smoothies, Ranked - Tasting Table

Daily Harvest offers a new à la carte organic smoothie line with seven classic and six high-protein flavors evaluated for flavor and satiety.
fromFood & Beverage Magazine
1 month ago

Pepsi Prebiotic Cola Now Available Nationwide: A Game Changer in the Beverage Industry

Pepsi Prebiotic Cola stands out in the crowded cola market for several reasons: No Artificial Sweeteners: Unlike many soft drinks, Pepsi Prebiotic Cola is free from artificial sweeteners, making it a more appealing choice for those looking to reduce their intake of synthetic additives. Low Calorie Count: At just 30 calories per can, this cola provides a guilt-free indulgence for those watching their caloric intake.
Food & drink
fromBevindustry
1 month ago

Truly makes dreams come true with pack

Truly Hard Seltzer is making dreams come "truly" this winter with its limited-edition offering: the Truly Dream Pack. Available nationwide starting through winter, this limited-edition pack was created in collaboration with French artist Laura Norman (A.K.A. Launorma), the collection features four all new, bold flavors. The lineup's new flavors are as follows: * Strawberry Stardust: Juicy strawberry meets delicate, floral lychee for a sweet, exotic twist * Citrus Clouds: Bright mandarin bursts with zesty citrus for a crisp, sun-soaked sip
Food & drink
Food & drink
fromThe Verge
2 months ago

Beyond Meat's protein soda might be its last chance and best hope

Beyond Meat launched Beyond Immerse, a plant-based protein soda representing a strategic pivot from meat alternatives toward protein beverages.
fromTasting Table
1 month ago

15 Drinks That Can Boost Your Fiber Intake - Tasting Table

There are plenty of ways to add fiber to your diet, like loading up on plant-based foods like fruits, vegetables, beans, seeds, and nuts. However, a quick and easy way to ensure you're adding supplementary fiber to your diet, while staying hydrated along the way, is to drink your fiber. There are plenty of beverages that can boost your fiber intake that are worth exploring.
Food & drink
fromDigiday
2 months ago

Beverage brands update Dry January marketing based on changing consumer habits

Today, people generally seek balance when pursuing their personalized wellness goals in a new year. That shift has made way for trends like "Damp January," which encourages creating more mindful drinking habits. With this evolution, brands in the nonalcoholic beverage space are fine-tuning their marketing campaigns to reflect year-round interest in alcohol moderation. By using cheerleading-like marketing language over a shameful tone, brands hope customers will feel more receptive to incorporating their beverages. And with more products entering the market - which now also includes functional drinks and cannabis tonics - these companies are stepping up their marketing spending to broaden their target audience.
Food & drink
fromTasting Table
2 months ago

I Tried 9 Of Aldi's Summit Energy Drinks And Ranked Them Worst To Best - Tasting Table

While there are quite a few energy drink brands on the market targeted at different demographics, their goal is the same - to give individuals an energy boost. As with most popular products, you can count on copycats to appear - in this case, we're talking about Aldi's line of Summit energy drinks. Just by looking at the can designs and flavor varieties, you can see how closely Aldi's products resemble some of the bigger energy drink brands, such as Monster, Alani Nu, and Celsius.
Food & drink
fromFast Company
2 months ago

Exclusive: Beyond pivots again, this time with a sports recovery drink

Beyond Meat launched Immerse, a lightly carbonated plant-protein recovery drink with pea protein, electrolytes, fiber, and vitamin C in two protein strengths and three flavors.
Food & drink
fromThe Mercury News
2 months ago

Taste-Off: Comparing 11 matcha lattes sold in cans or bottles

Matcha lattes provide a tasty way to increase greens intake and deliver polyphenols, vitamins, and potential benefits for blood pressure, inflammation, and insulin sensitivity.
fromTasting Table
2 months ago

Here's The Best Protein Bar Brand On Store Shelves - It Tastes Like Candy - Tasting Table

Fulfil took the top spot in Tasting Table's rankings of protein bar brands, for its chocolate-forward flavors and protein content, boasting at least 15 grams per serving. With a dessert-inspired tastes, these bars resemble a sweet treat while still delivering on the nutrients. Tasting Table's rankings highlight the triple chocolate and chocolate salted caramel flavors but other options also include chocolate hazelnut, chocolate peanut caramel, and chocolate peanut butter with Reese's flavor.
Food & drink
Food & drink
fromTasting Table
1 month ago

8 Frozen Smoothie Mixes, Ranked Worst To Best - Tasting Table

Smoothies from whole fruits and vegetables deliver fiber, vitamins, and minerals; added protein or healthy fats boost nutrition; frozen kits offer convenient but variable quality.
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