Helena, Arkansas, a shadow of its former self, now finds a beacon of hope in Delta Dirt Distillery, which draws visitors with its small-batch spirits.
The distillery, opened by the Williams family in 2021, serves as both a business success and a tribute to their family’s agricultural heritage, notably sharecropping.
Despite Helena's decline since the 1960s, the community holds on to its musical legacy through the long-running radio show King Biscuit Time, enriching the town's cultural fabric.
Local historian Kyle Miller describes Helena's past as a vibrant hub for cotton trade and the blues, contrasting sharply with the town's current disheveled storefronts.
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