""After years of shaking things up, fueling the grind, and rewriting the rules, it's the end of an era. We've had the honor of being here through the late nights, the big wins, the impossible comebacks, and the unforgettable moments that made G Fuel more than just energy. It's been an incredible journey being able to build alongside creators, gamers, streamers, and a community that became family. Every tub cracked, every shaker raised, every memory made...we've felt the love every step of the way.""
"Faking a shutdown wouldn't be a totally surprising marketing ploy for a brand that has centered itself around gaming and the colorful personalities that populate the space. G Fuel has had collaborations with web series Critical Role, streamers (including PewDiePie), games (like Rainbow Six Siege, Guilty Gear Strive, and Sonic), and even V-Tubers like Ironmouse and Projekt Melody. G Fuel first hit the scene in 2012, sold by Gamma Labs, a company started by Clifford Morgan."
G Fuel posted a pinned message on Twitter signaling "the end of an era" and thanking creators, gamers, streamers, and the community before signing off "Logging out, G Fuel." The company website remains operational and continues to sell products and accept preorders for forthcoming tie-in releases like a strawberry pomegranate Doom: The Dark Age powder and a Chun-Li blueberry white peach. A G Fuel customer service representative told GameSpot to "keep an eye out over the next 24 hours" when asked about shutdown status. Observers consider a staged shutdown plausible given G Fuel's history of collaborations and promotional stunts. G Fuel launched in 2012 through Gamma Labs and later expanded into canned drinks, formula packs, and merchandise.
Read at GameSpot
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