#marketing-stunt

#marketing-stunt

"After years of shaking things up, fueling the grind, and rewriting the rules, it's the end of an era. We've had the honor of being here through the late nights, the big wins, the impossible comebacks, and the unforgettable moments that made G Fuel more than just energy. It's been an incredible journey being able to build alongside creators, gamers, streamers, and a community that became family. Every tub cracked, every shaker raised, every memory made...we've felt the love every step of the way."

Stroll by Larian Studios' Baldur's Gate 3 display at PAX West and you'll see fans quietly playing the Divinity: Original Sin board game. Linger a little too long though, and you'll hear what sounds like a car crashing through a McDonald's drive-thru in the far corner of the show floor. And then another, and another. Follow the piercing sounds for long enough and you'll arrive at the Borderlands 4 Ripper Rage Room, by far the most ridiculous marketing stunt at this year's expo.