John Lewis aims to bolster footfall and establish itself as a destination retailer by expanding its cafe and restaurant offerings. The department store plans to unveil five new venues this year, acknowledging that food and drink play a crucial role in the shopping experience. With hospitality sales rising by 6%, John Lewis is focusing on experiential visits that go beyond mere shopping. Notable developments include the expansion of the Ori Caffè concept and new openings, including Jamie Oliver's Cookery School, illustrating their commitment to an enriched retail environment.
John Lewis is responding to the rising significance of food and drink in retail by expanding its cafes and restaurants, aiming to elevate the in-store experience.
The department store group acknowledged that one in five transactions now occur in hospitality settings, indicating a shift towards experiential shopping.
Katie Papakonstantinou emphasized that while shopping remains central, enhancing dining concepts can strengthen customer loyalty and connection to local stores.
New dining experiences like the Jamie Oliver Cookery School and various pop-ups showcase John Lewisâ commitment to creating a destination retail experience.
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