""We understand that rising inflation and the cost-of-living crisis has posed significant challenges for our shoppers as well as our suppliers in recent years," he said. "This price drop represents a significant investment, but we are determined to support our loyal shoppers and reduce prices on the products that matter the most to demonstrate our commitment to always being the best value retailer in the country.""
"Starting today, the prices of a 0.5-litre whole milk 3.5pc dropped from €0.75 to €0.72, with the 1-litre bottle cut from €1.25 to €1.19, a 2-litre from €2.45 to €2.35, and a 3-litre from €3.55 to €3.39. A 1-litre fresh skimmed milk with vitamins will now cost €1.19, cut from €1.25; a 1-litre fresh Irish protein milk will be €1.55, down from €1.59; and a 1-litre lactose-free light milk will cost €1.55, cut from €1.59."
Lidl will implement immediate price reductions across 12 milk products in Ireland while marking its 25th year of operations. Price cuts include 0.5-litre whole milk from €0.75 to €0.72, 1-litre bottles reduced to €1.19 across several varieties, 2-litre bottles to €2.35 and 3-litre to €3.39. Additional reductions include 1.75-litre xtra milk to €2.25 and Irish low-fat xtra milk 1-litre to €1.29, with premium fresh Irish protein and lactose-free light 1-litre varieties now €1.55. The reductions form part of wider everyday essential price cuts and Lidl plans further reductions in coming months. Consumers face a severe price squeeze, with food prices driving September inflation to 2.7% and steak up €5 per kilogram year-on-year.
Read at Irish Independent
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