U.S. consumer packaged goods companies are adjusting supply chains in response to stricter food regulations and the Make America Healthy Again movement. The shift in focus is moving from tariffs to addressing the influence of RFK Jr. and changes in consumer behavior. Keychain, a sourcing platform, reported a significant increase in natural product projects, rising from 6.81% to 21.7% in a span of months. The projects categorized as 'natural' emphasize clean and organic ingredients, reflecting a strong consumer demand for healthier options.
U.S. consumer packaged goods companies are shifting their supply chains in anticipation of stricter food regulations and to cater to the Make America Healthy Again movement led by President Donald Trump and RFK Jr. The industry is 'more focused' on product shifts than tariffs right now, the CEO of Keychain, a sourcing platform that serves eight of the top 10 retailers, tells Fortune.
Keychain, an AI-powered sourcing platform that serves some of the world's biggest brands and retailers, including Amazon, 7-Eleven, and General Mills, saw an uptick in projects flagged as 'natural' from 6.81% in August 2024 to 21.7% by February 2025, according to company data.
For the sourcing platform, projects categorized as 'natural' include keywords such as: natural, clean ingredients, clean label, no artificial ingredients, no artificial flavors, organic ingredients, better-for-you, non-GMO, and no seed oil.
Keychain has tallied more than 10,000 natural projects for each of the past three quarters, which amount to more than $3 billion in value.
#consumer-packaged-goods #supply-chain #food-regulations #natural-ingredients #make-america-healthy-again
Collection
[
|
...
]