#consumer-packaged-goods

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fromAdExchanger
1 day ago

Why Big Brand Price Increases Will Flatten Ad Budgets | AdExchanger

Rising input costs and tariffs force CPG brands to raise prices while flattening marketing spend, requiring more efficient advertising and reduced percent-of-sales budgets.
Food & drink
fromFortune
3 days ago

MAHA is reshaping Amazon and other consumer packaged goods companies' supply chains more than tariffs right now, manufacturing platform CEO says

U.S. consumer packaged goods companies are changing supply chains to adapt to stricter food regulations and the Make America Healthy Again movement.
fromAlleywatch
3 days ago

Keychain Raises $30M Series B to Scale AI-Powered CPG Manufacturing Platform

Keychain's AI platform accelerates the consumer packaged goods manufacturing process by connecting brands with manufacturers efficiently.
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fromInc
1 month ago

How Non-Famous Entrepreneurs Can Get Ahead in the Celebrity Founder Era

It's really hard for a lot of entrepreneurs who don't have built-in audiences to be able to affordably scale brand awareness and that customer base. Entrepreneurs who don't have the reach and aren't interested in putting themselves out there have to be really smart and strategic about the types of influencers they align themselves with.
Startup companies
Marketing tech
fromFast Company
2 months ago

Data is democratizing ethical consumption

Rural markets represent a significant opportunity for retailers overlooked in favor of urban focuses.
A large portion of CPG growth is driven by sustainability products, especially in rural America.
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