Founder of $100 million company never unplugs from work, but encourages her team to have work-life balance: 'They didn't sign up to be entrepreneurs' | Fortune
Founder of $100 million company never unplugs from work, but encourages her team to have work-life balance: 'They didn't sign up to be entrepreneurs' | Fortune
Insider buying can signal undervaluation, offering potential buying opportunities, but investors should conduct independent research before acting on insider transactions.
How Poppi's Ellsworth turned TikTok buzz into a $2B brand
Poppi grew from farmers-market prebiotic sodas to a nearly $2 billion PepsiCo acquisition through early TikTok community-building and risk-managed cultural marketing.
Why Big Brand Price Increases Will Flatten Ad Budgets | AdExchanger
Rising input costs and tariffs force CPG brands to raise prices while flattening marketing spend, requiring more efficient advertising and reduced percent-of-sales budgets.