The Rocco Super Smart Fridge, known for its sleek design and luxury price, has become more accessible with a $200 reduction for Prime Day. Available in various colors, including a unique subway orange, the fridge stands out in comparison to typical wine fridges. Despite its high cost, this fridge is perceived as a piece of designer furniture that enhances aesthetic value, making it desirable despite the availability of cheaper alternatives.
This fridge is expensive, no doubt about it. But the price tag seems less and less outlandish the more I begin to reframe the purchase as not just a large kitchen appliance (as well as one that can free up space in my full-sized refrigerator) but an actual, 10-year-warranty-protected piece of designer furniture.
All of these wine fridges are just fine, but they would hardly inspire me to pen handsome love letters and ship myself by boat à la Nosferatu the way the Rocco wine fridge does.
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