fromwww.housingwire.com
1 day agoNote to self: sell the lifestyle, not just the house, to boost sales
Maybe we should stop trying to sell the house and instead focus on the positive impact it will have on our buyers' lives. This is the approach Mars Inc. used to sell its Snickers bar. The ad campaign You're not you when you're hungry debuted as a Super Bowl ad in 2010 and featured Betty White. My personal favorite is the Marcia Brady version from 2015.
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