Oat milk rises to top as Britain's preferred plant-based drink

Navara Oat Milling is capitalizing on the increasing popularity of plant-based dairy alternatives in the UK, specifically oat milk. Despite a recent downturn affecting plant-based markets, particularly during the cost of living crisis, the demand for oat milk has surged, especially as consumers pair it with coffee. Alpro’s shift to using British oats for its oat drink highlights this trend, with sales of plant-based drinks rising for the first time since 2022, suggesting a robust recovery in the sector.

Supermarket sales data shows shoppers are putting more plant-based milk in their baskets for the first time since 2022, with oat milk leading the growth.

Now the worst appears over for dairy alternatives, not least because Britons are pairing plant milk with the increasingly popular habit of coffee.

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